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Generating awareness among Indian population through survivors: An innovative model for developing countries

      Breast cancer is the leading cause of cancer in females in India. Due to the younger age at presentation, lack of infrastructure and financial constraints, population screening program is unrealistic for most of the developing countries. The model for early diagnosis therefore rests on population awareness. The biggest block in generating awareness in India is lack of idea that breast cancer is a potentially curable disease. Misconception about loss of body image after surgery and chemotherapy is also a major cause for the conservative females to report to the health care system.
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