Breast cancer is the leading cause of cancer in females in India. Due to the younger
age at presentation, lack of infrastructure and financial constraints, population
screening program is unrealistic for most of the developing countries. The model for
early diagnosis therefore rests on population awareness. The biggest block in generating
awareness in India is lack of idea that breast cancer is a potentially curable disease.
Misconception about loss of body image after surgery and chemotherapy is also a major
cause for the conservative females to report to the health care system.
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© 2017 Published by Elsevier Inc.
